Effective from April, Google has laid down some new
SEO guidelines in which it would give a higher ranking to websites and blogs which are mobile friendly and this aspect would definitely act as a brownie point. However, this shouldn’t be the only reason why you consider making your website and blog mobile friendly. The second and major reason is also because most customers and readers are actively present on the mobile device too. Hence it is imperative for businesses to be present exactly where the customers are.
These tips will definitely help you carve your websites and blog in a way to better reach your audience and achieve better search engine search ranks:
Ensure Responsiveness
Having a responsive design for a website and blog is a must. This means that the blog and website are adaptable and can be adjusted to fit different screen sizes and are viewable on different devices. Use images and layouts which are flexible and the design should be such which can detect the resolution and screen size of a particular device and adjust itself accordingly. This will greatly help enhance the user experience.
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Focus on the Font
One of the most frustrating things a user faces is struggling to read what’s written on the page and having to refresh a page again because he pressed a wrong button thanks to its small size.
Having the right font and button size is another important factor that cannot be overlooked. The font size should not be lesser than 14px for comfortable usage. It’s a big font size but makes more sense than having to make users zoom in to read what’s written. Instead, offer them a font size which is easily eligible. As far as the buttons go, make sure the button size is big as well because this increases the accuracy of readers hitting the right button rather than getting frustrated owing to the small size of the buttons.
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Make use of Right Images
Having high resolution images are a must for a website because the smartphones launched in today’s time are well equipped with high resolution screens. Phones like iPhone 6, Zenfone 2 etc. are equipped with very sharp screens that require photographs with resolutions twice that of the ones used for a PC website. If the image resolution is good, the website will look appealing on the phone and the images won’t appear pixelated or blurry which can ruin user experience on a mobile phone.
MakingA Separate Mobile Website Is Pointless
Many a time bloggers and businesses feel it’s better to have a separate mobile friendly website however this is quite a misconception. The mobile website is not quite different from the full-fledged website and having a separate version will only make it difficult. Google is quite strict about content and having the same content published on the mobile and desktop website will only violate Google guidelines. Also, the whole purpose of showing up on Google search pages will ultimately get defeated and it’s better to stick to one website which is mobile friendly too.
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Testing is Key
Once you’ve made a mobile friendly website, you need to make sure it is compatible on various different devices. Launch it on your phone and then test it on other makes such as an iPhone, Windows Phone, Blackberry Phone and other models of Android phone to find glitches if any. Test it out thoroughly and visit different pages and check the functionality of different buttons to check the responsiveness. This is key to making sure your website is fully functional and will provide users with proper functionality.
Use these tips to launch a good mobile friendly website which has become quite compulsory by now if you want to better reach your users and readers.
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