Link building has been around for years. However, not everyone knows the actual benefits that it can bring to your marketing efforts when it’s done right. Why is it so beneficial? If you’re someone who is looking to improve their marketing efforts and want to include link building in your current marketing strategy, this article will give you a run-down of the link building benefits and why it’s so powerful long-term. Let’s get started.
Benefits Of Link Building and Its Power
1. Improves Your Website Ranking
Link building is about adding a backlink on high authority websites back to your website. When backlinking and gaining a dofollow link back to your website, the link juice from these backlinks can help Google to count each backlink as a point in your favour. To rank a website, Google analyses many different factors, one of which is backlinks. If you have backlinks of decent websites, Google will gradually see you becoming an authority figure in your industry and will start to push you up in their rankings a little faster. The more rankings you gain, the more people will be able to find your website or business.
2. Gain More Referral Traffic and Possible Sales
For any website or business to be successful, you need to have some sort of organic traffic running through your website. If you’ve been lucky enough to build your own traffic through the content, products, or services you offer, this is a good thing. However to really make your website more powerful, continue to
grow your traffic. This can be done through link building. Link building can provide you with referral traffic. Referral traffic is great traffic to gain because it allows you to tap into another website’s followers, which can possibly turn into your followers or customers. It also opens the door to more customers as more people may be interested in what you have to offer to visit your site. This, in turn, could lead to more possible sales, which can increase your overall ROI and profits long-term.
3. Improves Brand Recognition
Your brand name is important to market when you own a business. Link building has a unique way of improving your brand recognition. The way it does this is through building your name across many websites and blogs. The more informative and interesting content you can distribute across multiple websites, the more your brand name will be seen as a leader in your industry. As people start to see you as a leader, the more people will recognise you and start to follow you as well. When writing content on behalf of your brand, make sure it’s informative, interesting, unique, and helpful. It should solve a problem your target audience is having trouble with.
Different Ways You Can Link Build
There are a few different ways you can link build, which can be extremely powerful for you. Many agencies like
No BS Agency may also be able to help you with your link building efforts. These include, but aren’t limited to:
● Infographics - Infographics are great options for adding links and to link build with. These can not only hold your link, but they’re also informative, attractive, and get the attention of those who like to read infographics over other types of content.
● Power Pages - Power pages are pages on steroids basically. They’re a large blog that provides a lot of information in about 2000-3000 words. These work when you get influencers to share and link back to these pages on their website. While it may be a little slower than the normal guest posting, it can provide great power when the right influencers link back to your website.
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● Guest Blogging - Guest blogging is one of the most effective ways to link build. When guest blogging, don’t forget to reach out to decent websites. These are general websites that feature metrics of TF10+, DA 20+ and traffic over 1000. They also have to be in the same niche as yours for the best effect.
● Video Submissions - Videos are also good for link building. You can add your link in the overview of the video description on popular platforms like YouTube to allow people to click through to you. With the right video, you can gain interest from people in what you’re doing - which is the ideal long term.
Conclusion
Link building can hold many powers when you’re trying to boost your overall marketing efforts. Don’t be afraid to try different link building avenues to help enhance your overall success long-term. Are you ready to link building?
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