With the advent of a new framework of Google's search algorithm; now the focus is more on the optimization of SEO strategies; off-page and on-page.
The new update in Google's algorithm has affected the websites by making it focus more on improving search visibility and relevancy in the website content. By this one can understand the effectiveness of SEO strategies for improving traffic.
Such importance of SEO strategies attracts more attention of the beginners in SEO. If you are a beginner, then correct understanding and usage of SEO and its strategies are necessary for you. To gain the proper knowledge, you can go for Online SEO Training.
These days many experts go for
SEO Course to gain knowledge about new information related to SEO. As a beginner, they provide you a detailed knowledge of SEO and its strategies. You can even avail certification to develop your skills.
Further, from this article, you can learn about various On-Page and Off-Page Seo strategies and tips that will help you to increase traffic over your website or blog.
SEO Strategies
In case, you are an SEO expert than you’ll agree that linking is an essential part of the Off-page SEO marketing. Off-Page SEO deals with those activities that occur at the backend of the website for improving the website rankings. It includes influencer marketing, link, social media strategy, etc.
Let's take an example- In case, you write a fantastic blog post and someone from your list with high influence posts a link to it, that’s what we call Off-page SEO.
The real question is, “How it helps your website to rank in search engine?”
So, Answer to this is pretty simple. It informs search engines like Google, about the users feeling regarding your website. In the same way, On-Page helps in optimizing web pages which further improves the rank of your website and gain more relevant traffic in the search engine.
Further, let's find out various Off-Page and On-Page SEO strategies:
Off-Page SEO strategies
Authorized BacklinkThe backlinks are essential for SEO. The absence of Backlink will make it impossible for your content to rank on the first page.
Around 99% of the website that ranks top in the Google search results by using backlink in their content.
When it is about content marketer and blogger, then backlinks are the essential Off-page SEO factor. Why? If you use any relevant authoritative backlinks on your website, then it will help search engines to trust your website.
Engage with forum and directoriesThe
Off-page optimization is beneficial in making your website popular over the internet. Even, you can bring more visibility to your website by submitting your content over the forums and directories. Moreover, you can also provide your blog content here:
- Submit on Forums: You can create your forum or discussion board through which you can discuss or share the various topics of your interest. Also, you can reply or post about your service in other pre-existing forums related to your services.
- Submission to blog directories: By submitting your article on various blog directories will help you to build quality backlinks. Posting on blog directories takes time, but it will help you in the long run. Make sure to select the proper category as per your content in each directory.
Improve your Social Media ApproachIf you are approaching social media, then it is essential for you to know about your audience. You can opt for regular discussion to get engaged with your audience on social media. By this, you can understand where your audience hangs out most.
“A study done by comScore showed that around 19 billion search queries Twitter handled in a month of the year 2010, 88 billion search queries Google analyzed a month. In 2012, Facebook stated that the search query is becoming 1 billion per day.”
It shows that many users promoting their business or website by involving those people who are active on various social media platforms. Moreover, Social media presence is profitable for getting Backlinks.
The more you showcase your product or service presence over social media; the more you will experience growth in your business and get more backlinks.
On-Page Strategies
Use SEO Optimised Titles You believe it or not that the headline of page determines search engine traffic. So, try to focus more on optimizing your titles for both human and search engines. By this way, you can drive more organic traffic over your website.
Moreover, while writing your page titles, makes sure that you include targeted keywords at the starting of a title. And try to restrict your title within 65 to 70 characters. To bring more attention, try to include catchy headlines.
If you write an exciting title that people find interesting enough to click right away, then the number of clicks will help you to increase CTR in the search engine result page.
Meta TagsThe Meta tags are a set of keywords that are suitable with the post. You can deploy relevant keywords in the meta tags. It is necessary that meta tag holds keywords which are related to the blog post.
Try making use of unique keywords in your content; this helps to design original meta tags and even an original meta description. Just like meta description, meta tags hold the same importance in
On-page SEO.
URL must be SEO FriendlyAfter dealing with a search engine, another factor that helps in promoting your website or post is the friendly URLs. It is highly recommended that “each of your
pages must have friendly URLs.”
By using URLs, it becomes more comfortable for you to bring better crawling. So, try to keep your URL short; it performs better in search results, and people can remember easily.
Also, you can include the targeted keywords in URL. Moreover, a location of the keyword is also the more significant influence.
Smartly use your Robots.Txt fileIf you want your website and content crawled by Google bots, then Robot.txt file plays an important role. It will help you to block certain kind of content types that you don’t want to index in your website.
You can block any specific folder, file and specific URL patterns that you don’t want to drag in search engines.
Use appealing Image Images are something that very easily grabs our attention, so these days blogger use images that are the best match with content.
Sometimes, using image not only improve appealing factor but also helps to understand the complete story in a single picture. It means “a user got interested and spent more time on your website.” Also, understand the whole story from one single image.
The image title also needs proper attention just like your content title. Try unique keyword in the title of your images, so that Google images can show it in top results. Other than image title, try to include alternative text with every image which is present on your website.
You may like to read,
Voice Search Optimization (SEO)- 10 Ways to Optimize for Voice Search EffectivelyDon’t Overload Keywords Use of proper keyword in your post is essential for your content. The search engine usually checks keyword to figure out, “what your content is about ?”As it is said that “Excess use of anything, is good for nothing.”
So try not to repeat the keywords to satisfy the search engine robot unreasonably.
Now, you might ask,
“What will happen if you overuse or do repetition of keywords in your blog post?”
“Your website got a ban from the search engine.”
So, try to keep keywords probability between 2 to 5 percentage. In case it is hard for you then try to improve your vocabulary. By this, you can secure your post or website form getting a ban.
Make your Website secure by moving to HTTPS
- If your website is not HTTPS, then do it instantly. Try to research top results for any query over Google, and you’ll notice that most of the website shows HTTPS. You might think, Why?
- It is because Google gave a boost to websites that are secured, means websites with HTTPS version. Many know hosts are offering free SSL configuration. So make your website secure.
The knowledge about these strategies will surely increase the traffic on your website or page. It also brings your website to the top results of the search engine. So, whenever a user tries to search for a keyword related to your website or blog; the search engine shows your website or blog in the top ranking of the search result.
But, Google timely improving its algorithm which ultimately outdate various SEO strategies. So, timely gaining knowledge and adequate understanding of new SEO Strategy is necessary.
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