I did lots of experiments and with Adsense account to increase my Adsense earnings. Few days ago I had posted an article about how to increase Adsense CTR, which was awesome. But with CTR, we should also have to work on some other things to increase our CPC rates and targeting Ads. Also sometimes, disabling Interest-based Ads into lower CTR, but sometimes gives a fantastic increase in earnings. You should take an experiment with your blog once to check is disabling Interest-based Ads worth to you or not? But we have no guarantee of permanent higher CTR by disabling Interest-based Ads from Google Adsense account. We must have to follow and do some urgent changes, to double our earnings. So, now give a look at my strategies, which I used and got an unbelievable change in my Adsense earnings.
I am mentioning here 5 crucial steps needed to improve Adsense earnings
Tip #1. Ads Placement
Ads placement for Adsense publishers is a key factor in Adsense earnings. Ads should look natural. Best places to place Ads on your are
Top Header 728×90 (Text/Image)
Middle of posts (Responsive) (Text/Image Ads)
Below title (Responsive) (Text/Image Ads)
Sidebar (300×200) (Text Media Ads)
Sidebar (336×280) (Text Ads only)
Above Comment (722×90) (Text/Image Ads)
Here, I have mentioned Six best places to put your Adsense code, but don’t post more than 3 Ads on a page. If you do so, you are violating their TOS and may results in suspension of publisher account. Tex/Media Ads are also known as Rich media Ads, so don’t be confused in these terms.
Tip #2. Block Low Paying Advertisers
There are many advertisers which pay very little CPC. There used to be a site showing the Adsense ad “black list”, but if you have compiled a list of your own or you know of any site with very poor performance, you can block that advertiser’s URL. I have done it myself, and it improved my revenue by 10% in one week’s time. You can also block your competitor’s ads from displaying on your site.
Adsense for Search not only helps you monetize, but it also helps with user navigation. I know, most you will know about Google Adsense for search, but it’s not bad to let people know who don’t know that they are losing a handsome amount of money from their search results. I recommend you to go through this guide to use Adsense for search by Harsh Agarwal.
Enabling your ad units to display both text and image/rich media ad types, increases the number of ads competing to appear on your site. More advertisers in the ad auction drive higher bids and more revenue for you. On average, publishers see a 59% increase in eCPM earnings when they make these recommended changes. If you’re not already using both, then it’s as simple as going into the ‘My ads’ tab, and clicking on ‘Edit ad type’, next to the ad in the list. This will increase the cost per click, so even if you’re not improving the number of clicks that your website is getting, you’ll still make more money.
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